Last updated: July 27, 2026
1. Who We Are
This Privacy Policy applies to the website for The Winterfield at Midlothian (the "Community"), located at 1104 Winterlake Court #105, Richmond, VA 23113. The Community is managed by Drucker + Falk LLC ("we," "us," or "our").
Contact us at (804) 735-4097 (leasing) or (804) 792-3859.
2. Information We Collect
We may collect information you provide directly and information collected automatically when you use our website:
- Contact and leasing information you submit through forms, tour requests, emails, phone calls, or chat widgets (such as name, email, phone number, and message content).
- Application and resident portal information when you apply online or log in through RentCafe or related leasing platforms operated on our behalf.
- Technical and usage information such as IP address, browser type, device information, pages viewed, referring URLs, and approximate location derived from IP address.
- Cookies and similar technologies used for site functionality, analytics, and marketing measurement, as described below.
3. How We Use Information
We use information to:
- Respond to leasing inquiries and schedule tours
- Process rental applications and provide resident services
- Operate, maintain, and improve our website
- Measure website performance and marketing effectiveness
- Comply with legal obligations and protect our rights and property
4. Cookies and Tracking Technologies
Our website uses cookies and similar technologies. Essential cookies help the site function. Analytics and marketing cookies may be used to understand how visitors use the site and to support advertising or lead generation.
We use geo-targeted consent. Visitors in California (CIPA) and Europe / the UK (GDPR) see a consent banner, and non-essential third-party scripts such as Google Tag Manager and Rentgrata are blocked until you give explicit consent. Elsewhere, a simpler notice may appear and those scripts may load without a blocking banner.
You can review or update your cookie preferences at any time using the Manage Cookies link in the website footer.
Depending on your browser settings, you may also block or delete cookies. Doing so may affect certain site features.
5. Third-Party Services
We use trusted service providers that may process information on our behalf, including:
- Google Tag Manager / analytics and advertising tags for website measurement and marketing tools configured through our tag manager.
- RentCafe / Yardi for online leasing, applications, and resident portal services.
- Rentgrata for on-site chat and leasing assistance widgets.
- Hosting and email providers used to operate the website and deliver communications.
These providers have their own privacy practices. We encourage you to review their policies when you interact with their platforms.
6. Sharing of Information
We do not sell your personal information. We may share information with property management staff, service providers who help us operate the Community and website, and as required by law, legal process, or to protect the safety and rights of residents, visitors, and our organization.
7. Data Retention and Security
We retain information for as long as needed to fulfill the purposes described in this policy, meet legal or business requirements, and maintain records related to leasing and property operations. We use reasonable administrative, technical, and organizational safeguards designed to protect information; however, no method of transmission or storage is completely secure.
8. Your Choices and Rights
Depending on where you live, you may have rights to request access to, correction of, or deletion of certain personal information we hold about you. To make a request or ask a privacy-related question, contact the leasing office using the information above.
California residents may also have rights under applicable California privacy laws. If you are a California resident and wish to exercise available rights, please contact us and include enough detail for us to verify and respond to your request.
9. Children's Privacy
Our website is intended for adults interested in leasing information. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us so we can take appropriate action.
10. Updates to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of the website after changes are posted means you acknowledge the updated policy.
11. Contact
The Winterfield at Midlothian
1104 Winterlake Court #105
Richmond, VA 23113
Leasing: (804) 735-4097
Managed by Drucker + Falk LLC